You see it fairly often in large shopping complexes. Customers
seem to be flocking to a certain stall in large droves.
There is a special attraction that cannot be explained.

Isnt it dazzling to see your own customers flocking to you
in droves, like bees to honey? Could you do with some excess
attraction to your business?

In most of our marketing efforts, the sense of sight reigns
supreme. Banners and billboards catch customers eyes at
every corner of the street. These visual statements could be
very successful if used correctly. The communication they convey
could be bold or or even subtle.

However, there is another way to attract everybody. Its a
subtle approach that is often overlooked.

Its by using the sense of smell. Have you ever tried to
make use of the sense of smell to bring in business? Could it be
the break that you are looking for?

Shopping mall owners know how to use it to their advantage.
People tend to feel happy or relaxed when there is a
pleasant smell around them. Aromatic perfumes are sprayed
at regular intervals to make many people feel happy and in the
mood to buy.

Smells do have a defined way of influencing our behavior!

Chemicals called pheromones have a way of influencing
animals especially during mating time. Researchers have
uncovered more and more of the secrets of smells in their
study of attraction.

Mammals and insects are known to be attracted to
their mates even from far away places. Its almost like
magic! And its a natural phenomenon.

Now come the million dollar question. Can you contruct utilize of
pheromone chemicals to help in your business? If all the people are
somehow attracted to you, will you have a better chance to
present your sales pitch more effectively, and more
frequently?

How about the response from your audience? Will they be
more receptive to someone they like?

If your customer comes with a relaxed frame of mind, do you
think you have a better chance to close a sale?

Everybody has a better opinion of a salesperson who smells
sizeably good. Your sales pitch could somehow become more inviting.

And they might not even realize why!

They might not even understand what attracts them to the item
you are selling!

You can want to try out this form of selling for yourself.
Perhaps it might work for you. Check it out at
Business Scents Many months of working acquired skill in Marine, Facilities, Construction has given the author material for writing e-books and articles related to engineering, and management. Subscribe to facworld ezine More knowledge at Marine Engineer and M & E Engineer